Personal finance is more personal than it is finance.

 The fields of behavioral finance and economics have been around for decades. They represent bodies of knowledge that have been applied, for better and for worse, by many. But they’re only now entering the mainstream. The oversimplified lesson could be summarized as the following: You’re all a bunch of irrational dummies. But at least one prominent behavioral financier thinks that’s the wrong message.

Click to read the entire article: Behavioral Finance 2

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